By Trisha Zach
Niobrara has been hardware store free for about a year and a half, leaving the townspeople to go elsewhere for some basic needs. Many were elated to find out Pease General Store opened a month ago on July 5.
Owners, Jay and Amy Pease say business has been great since opening last month.
“We have seen overwhelming support from the community, it’s been really great in that aspect and we are very appreciative of that,” Amy said.
Amy said many in Niobrara have come to check out the store and look around. They have already made a presence in the community by donating and customers recognize that.
Jay has worked with plumbing and heating for 22 years and has had his own business for 12 years.
When he was approached to purchase the space where Pease General Store is now located, him and his wife began thinking it was a great idea to combine Jay’s already established business with a hardware store.
The Pease’s had to consider many things when thinking what to stock the store with and it continues to be a learning experience.
“We really try to make sure we have stuff for the weekenders, the campers and the town,” Amy said considering that Niobrara State Park brings many people to the area every summer.
Pease General Store has something for everyone. There are isles of tools, parts, shovels and everything else expected of a hardware store. There are seasonal things such as traeger grills, pool blow ups and bird seed, displayed currently. But that is not all they offer.
Amy also has a variety of gifts in a separate space dubbed Somer’s Corner in honor of Amy’s maiden name. This space houses stationary, bath bombs, jewelry and more.
The Pease’s aim to be more than just a hardware store and to be more of a general store as their name suggests, in hopes to provide more for the town and everyone in general.
With this approach, the store has been attracting both men and women alike.
Overall, they are trying to see a need and fill it. With Jay’s heating and plumbing business and Amy manning the store there is no limit to the people that will benefit from their venture.
They plan to have an open house Saturday, September 1, 8 a.m. to 2 p.m.
“We will be doing our grand opening, there will be food and treats, prizes and sales,” Amy said inviting the public.