Nebraska tourism industry members honored the hard work and dedication of their peers at the Celebrate Nebraska Awards Banquet on Wednesday night at the Lied Lodge and Conference Center in Nebraska City. The event closed out the annual Nebraska Tourism Conference organized by the Nebraska Tourism Commission and hosted by Nebraska City Chamber of Commerce. General Manager/CEO of the Nebraska Rural Radio Association, Craig Larson, with help from Governor Pete Ricketts and Nebraska Tourism Executive Director John Ricks, announced the following 2018 Nebraska Tourism Industry Award winners.
The Outstanding Marketing Campaign Award for communities with populations up to 9,999 went to Knox County Visitors Committee. The Knox County Visitors Committee put together a marketing campaign utilizing a video that highlights tourism destinations in their community. The video reached 160,259 people on Facebook, driving views on KnoxCountyNebraska.com up 293 percent. Knox County also showcased the video at the 2018 Nebraska State Fair and saw a 202 percent increase in website views. Through social media, T.V. advertising and further creative advertising and collaboration with out-of-state markets, Knox County was able to effectively spotlight tourism in their area.
The Knox County Visitors Committee administers the Knox County Visitor’s Promotion and Improvement Funds. These funds are used to promote, encourage and attract visitors to come to Knox County. To view the video utilized in the marketing campaign visit us at: KnoxCountyNebraska.com - As an award recipient, the Knox County Visitor’s Committee will receive a free premium profile on the Tourism Commission’s website in 2019.
“We could not be more thrilled to be accept this award for the beautiful county we have the privilege of promoting! We have such a unique landscape and amazing people here who make our county a destination and we love sharing Knox County’s story,” said Megan Hanefeldt, Knox County Economic Development Director.